![]() What bells and whistles would your project include in a perfect world? What would it look and feel like if you had an unlimited budget and timeline? Moreover, what would the best person who ever lived do if this were his orher project? Remember, these are the unrealistic standards. What choices do you need to make, or have approved, that are outstanding?What does perfect look like?Perfect is your enemy - know your enemy. This might be your landlord, laws or ordinances, key employees, business partners and so on.Who is essential to your success?Other than yourself, is there any person or party essential for your project to launch? This might be a key employee, a family member, a friend, an investor, etc.ThrashingList every element and detail of your idea that needs to be settled on before you can go live. If you’re targeting business executives, you don’t care about the contemplations of college professors.Who can stop your project?Are there any gatekeepers who can put the breaks on your project? Note each person or thing and what must be done to ensure that they won’t delay your launch date. If you’re targeting stay-at-home dads, you can ignore what San Francisco hipsters think. Stonewall people who aren’t your identified customer. Example: Southwest Airlines built its brand on 1) more friendliness and customer service, 2) fewer amenities (such as in-flight meals), 3) adding frequent departures and 4) no first-class seating (or any assigned seating at all).Who is your customer?Who are you trying to attract with your project? Keep this customer in mind as you make decisions on what your idea will be when it goes to market. Examples: easy to use, cutting edge, free, beautiful, classic, basic, durable, clinically proven, automatic, guaranteed, entertaining, fun, humorous.In the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, the authors explain that an idea that has been differentiated from the competition will offer 1) something increased,2) something reduced, 3) something added and 4) something eliminated. ![]() Some common fears of launching a new business idea include looking foolish, losing money, wasting time, feeling like a failure and losing to the competition.What’s your angle?How is your idea different from what’s already available on the market? Identify some characteristics that describe its uniqueness. If not identified and overcome, your fears might keep you from committing to the project. Hint: It’s probably you.What are you afraid of?Fear and doubt are common companions for the entrepreneur. You need to be able to measure, after launch, whether your concept was a success.Who is responsible?Although there might be several people working on the project, there’s onlyone person ultimately responsible for launching the project on time. It should be finite, doable and fail-able. Once you decide on a date, you’re committed to launching your project on time.What’s the project?Detail what your project is. In this article, I’ve writtenthe framework for an actionable plan - modified in part from Seth Godin’s ShipIt journal - designed to help you keep your resolution and carry your idea from concept to launch.Name your project:When will it launch?You must provide an exact date. All too often, good ideas - both products and services - never make it to market.Keeping in theme with the new year, let’s call your new idea your New Year’s resolution. ![]() However,after the announcements are made and the champagne has been poured, the problem of actually launching your concept begins. And, of course, we celebrate and look fondly upon the startup. Private Practice Strategies – By Anthony CentoreHow to bring your new idea to marketHappy New Year! Isn’t it interesting how we celebrate the beginning of things?Nothing yet has happened this year, and it already gets a party.We throw parties when people get engaged, when a sport season opens, when someone gets accepted to college. ![]()
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